coach hire belle vue 2

iMA Accreditation

What is iMA?

The better you are at connecting with people, the better the quality of your life.

Connectivity is a fundamental life skill and yet, up until now little or no training has been available to us. iMA is an exciting new universal language, designed to maximise connectivity i.e. mutual liking, trust, understanding and respect.

Everyone in the world speaks one of four iMA dialects, putting her/him on the same wavelength as 25% of the world’s population. The majority of people, many of whom are important to your success, are on a different wavelength than you.

The universal language of iMA is a simple way of observing and understanding the differences in people, then connecting with them on their wavelength. When this happens communication, trust, understanding, co-operation and sales go up, and stress and tension go down.

What colour are you? Answer the iMA Questionnaire to find out now.

iMA High Blues

High Blues are warm, supportive and nurturing individuals who develop strong networks of people who are willing to be mutually supportive and reliable.

They are excellent team players, courteous, friendly, good planners; persistent workers and good with follow through.

iMA High Greens

High Greens are serious, analytical, persistent, systematic and task oriented people who enjoy problem solving, perfecting processes and working towards tangible results.

They do research, make comparisons, determine risk, calculate margins of error and then take action.

iMA High Reds

High Reds are goal oriented go-getters who are most comfortable when they are in charge of people and situations. They focus on a no-nonsense approach to bottom line results.

They are fast-paced; task oriented and work quickly and impressively by themselves.

iMA High Yellows

High Yellows are outgoing, friendly and enthusiastic idea people who excel in getting others excited about their vision.

They are fast paced, high energy and deal with people in a positive upbeat way; eternal optimists that can influence people and build alliances to accomplish their goals.

Learn the language of iMA for greater personal relationships

Our accredited iMA practitioner Philip Hitchen (High Yellow) working closely with the iMA creator James Knight, can teach you the things you need to know to connect with people at every level of your life. Learn iMA principles, fundamentals and concepts and develop a skill that will change your life for the better.

  • Seminars and workshops
  • Consultancy
  • ​Human resource behavioural audits
  • ​Coaching
  • Consumer Research
Robin Brammar
AEO President
6th September 2015

A big thank you to you all (and particularly our drivers, Mark, Viv & Paddy) for ensuring that our congress plans ran smoothly (Midland Hotel Manchester to Capesthorne hall). You provided a highly professional service and we would not hesitate to recommend you again if asked.

Enhance your business or organisation with iMA and the Belle Vue Coach

Belle Vue are one of the fastest growing coach hire operations going with turnover and fleet vehicles multiplying two fold in the last two years, in what are recession times!

Despite well planned business strategies including marketing plans, customer service charters, staff training, fleet investment, and company buy outs, it is without doubt that iMA is one of the key fundamentals that has harmonised our team and our relations with our passengers. This has created greater communications, driven down stress, raised sales and produced a fun working environment, not to mention fun packed coach tours for our passengers!

We have a proven behavioural cloud-based software solution to help put the right people in the right jobs, recruit, retain, and utilize the best talent to build peak performance teams.

If you would like greater communications, more time, less stress, raised sales, and more fun in your life please contact Philip Hitchen, our iMA practitioner for further details.

Philip Hitchen  – – Mobile 07768 471116

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